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The 5 Practice Metrics Every Firm Should Check Before 10 a.m.

12/3/2026

 
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It’s 10 a.m. 

Do you know how your firm is performing right now? 

For many accounting practices, mornings are a scramble: emails piling up, meetings running over, spreadsheets scattered across systems. Partners chase updates, managers juggle workloads, and admins piece together numbers. By the time you know what’s happening, half the day is gone. 

High-performing firms do not wait. By 10 a.m., they already know who is at capacity, what is on track, and where bottlenecks are forming. This visibility keeps teams focused and partners in control. 

Here are the five metrics you should check every morning. 
 1. Team Capacity and Utilisation 

Why it matters: Your team is your biggest asset and your biggest bottleneck if workloads are not balanced. 

What to look for: 
  • Staff falling behind productivity targets 
  • Gaps between target and actual billing 
  • Recoverability trends 
  • WIP levels versus targets 

Impact: Early insight allows you to reallocate work, support underperforming staff, and maintain consistency across the firm. 

Where to see it: The Team Member Overview Dashboard shows all key KPIs in one place, giving a clear morning snapshot beyond timesheets. 

2. WIP (Work in Progress) 

Why it matters: Unbilled WIP represents revenue tied up in ongoing work. Daily monitoring prevents bottlenecks and ensures work converts to cash quickly. 

What to look for: 
  • Total WIP by firm, partner, or manager 
  • High or ageing WIP needing attention 
  • WIP trends indicating capacity issues 

Impact: Helps balance workloads, prevent backlogs, and make timely billing decisions. This improves cashflow and profitability. 

Where to see it: The WIP Management Dashboard provides real-time visibility on unbilled work, interim charges, and workflow efficiency. 

3. Job Status and Turnaround Time 

Why it matters: Knowing the progress of every job keeps teams focused and deadlines on track. 

What to look for: 
  • Unallocated open jobs 
  • Jobs nearing or past deadlines 
  • Bottlenecks in review or waiting on input 
  • Proper job allocation to the right team members 

Impact: Early visibility lets you step in before delays or capacity issues affect delivery. 

Where to see it:
The Job Management Dashboard shows active jobs by stage and assignee, helping partners and managers keep projects on track. 

4. Billing and Collections 

Why it matters: Healthy cashflow depends on timely billing and collections. Daily review ensures revenue is captured and clients are billed consistently. 

What to look for: 
  • Billing performance versus targets 
  • Jobs awaiting approval or invoicing 
  • Billing variances compared to previous periods 
  • Aged receivables for prioritised follow-ups 

Impact: Smooth cashflow, improved financial forecasting, and better client relationships. 

Where to see it: The Overall Billing Dashboard provides detailed views of billing performance. It lets you act quickly and optimise revenue collection. 

5. Profitability 

Why it matters: Profitability shows whether work is generating value. Daily checks reveal where margins are slipping and where resources could be better allocated. 

What to look for: 
  • Profit margin by job, partner, or manager 
  • Jobs with costs exceeding billing 
  • High-cost client groups or service lines 

Impact: Informed decisions on pricing, workload distribution, and client mix. This ensures growth remains sustainable. 

Where to see it: The Overall Profitability Dashboard compares job costs with billing in real time. It highlights unprofitable jobs and top-performing areas. 

Make Proactivity Your Morning Habit 

Top firms do not wait for month-end reports. Daily visibility allows proactive decision-making instead of reacting to yesterday’s issues. 

Dashboard Insights consolidates data from XPM, WorkflowMax, Karbon, FYI, and more into one place. No more manual reports, no digging through systems. Just instant visibility on the metrics that matter. 

When you can see everything clearly, you can manage proactively every single day. 
 
A huge thanks to our friends at Dashboard Insights for providing us with this article. Want to learn more? Do not hesitate to reach out to us or directly to the team at Dashboard Insights. 

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    Author

    Clarity Street was conceived from years of engaging with Accounting firms on a daily basis and a constant desire to make Accounting firms & SME’s more efficient and profitable. 

    The observations and opinions in the articles written here, aim to challenge, inspire and provoke change into making your business better!  

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