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Matthew Drew, Director at McPhail & Partners had been thinking about transitioning to the cloud for some time, but the big change happened in the wake of COVID-19.
The team were feeling the strain from outdated processes, manual duplication, and lack of integration between systems, so McPhail & Partners were seeking a clearer path forward.  We all want instant gratification, especially when it comes to putting yourself (or your business) out there in the marketing world. But the reality is, it's unlikely that you'll see results straight away. Efforts around marketing don't happen overnight, you need to play the long game!
So, what are the different types of marketing for an accounting firm?
Many accountants struggle to understand the importance of marketing. They don't feel confident in the value of marketing as there is often no specific dollar value associated with it.
So, how can an accounting firm track and measure the ROI of marketing? |
AuthorClarity Street was conceived from years of engaging with Accounting firms on a daily basis and a constant desire to make Accounting firms & SME’s more efficient and profitable. Archives
November 2023
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