How can an accounting firm track and measure the ROI of marketing?

Many accountants struggle to understand the importance of marketing. They don't feel confident in the value of marketing as there is often no specific dollar value associated with it.

So, how can an accounting firm track and measure the ROI of marketing?

In this video, Amy Holdsworth, CEO of Clarity Street and Kan Huang, Director of Social Wave talk about some of the ways accounting firms can track and measure the ROI of marketing. They talk about the importance of creating brand awareness, creating value for your clients and how marketing is all about the long gain.

This video is part of a series by Social Wave & Clarity Street. The series will run over the following weeks to come. In our final video we'll be talking about the different styles of marketing for accounting firms.

If you have any questions, get in touch with us, or book a meeting here.

More details on Social Wave here.