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Most accounting firms have never had to think about how to grow their client base. They've never had to think about how to attract new clients through marketing since most of their business has happened through word-of-mouth. However, constantly having clients doesn't mean that they are all good clients.
So, has your accounting firm ever thought about the type of client you'd like to work with?
Accountants often get caught up with the amount of workload they have, and forget why they initially decided to start their business. They can struggle to remember what type of clients they actually want to help and take care of.
So, how can you define the right type of client for your accounting firm?
Capacity is one of the biggest issues in the accounting industry. It's become especially noticeable in the last two years with all the new government grants being introduced during the COVID-19 pandemic.
So, what can an accounting firm do to help improve their work capacity? Where is another printer cartridge? Why doesn’t my password work all of a sudden? Where can I find the document, I had last week? There is no sugar left! What’s Practice Ignition for? How do I send a DocuSign document? How can I do a share split? Where do I get to check if an invoice has been paid? These sound like a lot of questions, but to a Practice Manager of a Public Practice Accounting firm, these can all be summarised into what is effectively the question asked every fifteen minutes – Can you help me with this? And of course, the answer is always “Yes”.  |
AuthorClarity Street was conceived from years of engaging with Accounting firms on a daily basis and a constant desire to make Accounting firms & SME’s more efficient and profitable. Archives
November 2023
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