 In this blog, we discuss who we are both in and out of the office (digital and in-person).
Unsurprisingly, the accounting industry is full of people who call themselves an accountant. But what do we mean by this? Am I an accountant because of my qualifications? Does God imbue us with such glorious qualities? Or is being an accountant something I do? Is it who I am, or what I do?
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 As we get closer to the end of financial year, it's a great chance to revisit (or upgrade) your current App Stack.
Stop by our stand at the Melbourne Xero Roadshow on Tuesday, 26th April, and ask us any questions about your current apps, or other potential apps that could work within your firm. If you haven't done so already, register for the Xero Roadshow here. 
Our CEO Amy Holdsworth was recently interviewed by Heide from Tax Talks.
In the episode, Amy talks about using Practice Ignition, FYI, SuiteFiles and Karbon in your accounting firm. She provides an overview of each of the apps, talks about the differences between the apps, and addresses the ways in which they may overlap. Listen to the full episode in the link below!
Matthew Drew, Director at McPhail & Partners had been thinking about transitioning to the cloud for some time, but the big change happened in the wake of COVID-19.
The team were feeling the strain from outdated processes, manual duplication, and lack of integration between systems, so McPhail & Partners were seeking a clearer path forward.  We all want instant gratification, especially when it comes to putting yourself (or your business) out there in the marketing world. But the reality is, it's unlikely that you'll see results straight away. Efforts around marketing don't happen overnight, you need to play the long game!
So, what are the different types of marketing for an accounting firm?
Many accountants struggle to understand the importance of marketing. They don't feel confident in the value of marketing as there is often no specific dollar value associated with it.
So, how can an accounting firm track and measure the ROI of marketing?
Most accounting firms have never had to think about how to grow their client base. They've never had to think about how to attract new clients through marketing since most of their business has happened through word-of-mouth. However, constantly having clients doesn't mean that they are all good clients.
So, has your accounting firm ever thought about the type of client you'd like to work with?
Accountants often get caught up with the amount of workload they have, and forget why they initially decided to start their business. They can struggle to remember what type of clients they actually want to help and take care of.
So, how can you define the right type of client for your accounting firm?
Capacity is one of the biggest issues in the accounting industry. It's become especially noticeable in the last two years with all the new government grants being introduced during the COVID-19 pandemic.
So, what can an accounting firm do to help improve their work capacity? Where is another printer cartridge? Why doesn’t my password work all of a sudden? Where can I find the document, I had last week? There is no sugar left! What’s Practice Ignition for? How do I send a DocuSign document? How can I do a share split? Where do I get to check if an invoice has been paid? These sound like a lot of questions, but to a Practice Manager of a Public Practice Accounting firm, these can all be summarised into what is effectively the question asked every fifteen minutes – Can you help me with this? And of course, the answer is always “Yes”.  |
AuthorClarity Street was conceived from years of engaging with Accounting firms on a daily basis and a constant desire to make Accounting firms & SME’s more efficient and profitable. Archives
April 2022
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